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Formule Studio

Agency · Sliema · Client anonymised at their request

A leading Sliema agency

Eighteen agents, eighteen ways of answering an enquiry. We replaced all of them with one lead engine and put attribution behind it.

<3 min

Median first response, from 9 hrs

100%

Enquiries on one standard

2.4x

Enquiry-to-viewing rate

A leading Sliema agency — Sliema

The challenge

Enquiries were handled by whichever agent held the listing, at whatever hour they got round to it. Nobody could say which portal or campaign had produced a given enquiry — so the monthly spend was renewed on instinct.

Services used

  • Marketing systems
  • AI & automation

What we did

  • Wrote one enquiry-handling standard: response time, qualification questions, escalation, by property tier.
  • Rolled the standard out in cohorts of twenty listings, starting with the highest-value inventory.
  • Wired automated first response across portal enquiries, WhatsApp and email with an AI qualification pass.
  • Tagged every enquiry to a source and rebuilt the monthly report around cost per qualified enquiry.

Similar situation? Start with the score.

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More work

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    A 46-unit off-plan launch with a fixed window and two buyer markets that needed to be run as two campaigns.

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  • Agent

    Independent agent, Gozo

    A top-producing agent following up by hand. We gave them a message system and automated follow-up that runs without daily input.

    Read the study