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Formule Studio

Developer · Portomaso · Client anonymised at their request

A Portomaso-tier developer

A 46-unit off-plan launch with a fixed window and two buyer markets that needed to be run as two campaigns.

46

Units in the launch cohort

61%

Reserved inside the launch window

-38%

Cost per qualified enquiry

A Portomaso-tier developer — Portomaso

The challenge

The development had to sell before completion to buyers who could not walk the building, split roughly evenly between Maltese families and overseas investors researching from abroad. One set of creative and one campaign structure was serving neither.

Services used

  • Messaging & taglines
  • Paid acquisition & attribution

What we did

  • Launch narrative, development naming and separate message tracks for each buyer market (visuals produced by a partner studio to our brief).
  • Split account structure: local buyers and overseas buyers as separate campaigns with separate creative.
  • Server-side tracking installed before any spend, so the first euro was attributable.
  • Qualification pass routing financing-ready buyers straight to the sales team.

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More work

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    Eighteen agents, eighteen ways of answering an enquiry. We replaced all of them with one lead engine and put attribution behind it.

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  • Agent

    Independent agent, Gozo

    A top-producing agent following up by hand. We gave them a message system and automated follow-up that runs without daily input.

    Read the study