Service
Paid acquisition & attribution
Campaigns built for two very different buyers — the family moving within Malta and the buyer researching Portomaso from Milan — with tracking that survives consent mode and tells you which half of the spend worked.
Built for: Anyone spending monthly without being able to name what it produced.
CPQL
The only metric we report to
2
Buyer markets, run separately
What you get
- Account structure per development or per property tier
- Server-side tracking and consent-compliant measurement
- Message testing programme fed by the messaging library
- Reporting to cost per qualified enquiry, not cost per click
How it runs
01
Instrument
Tracking first. Spend without attribution is a donation.
02
Structure
Accounts rebuilt around how your inventory actually segments.
03
Test
A running message-testing programme, not a set-and-forget campaign.
04
Report
Cost per qualified enquiry, by development, monthly.
See where this sits in your marketing.
Score your marketing across all five pillars, or send us a brief and we'll tell you whether paid acquisition & attribution is actually your bottleneck.
Other services
Marketing systems
The operating layer around a portfolio: positioning, distribution, follow-up, attribution.
DetailAI & automation
The lead engine: instant response, AI qualification, CRM hygiene, escalation.
DetailMessaging & taglines
Positioning lines, development naming, ad and WhatsApp copy, sales scripts that close.
Detail